AND MICHEAL PORTE1 : AND MICHEAL PORTE1 :: Business and Management Studies:

AND MICHEAL PORTE1 : AND MICHEAL PORTE1 COMPARISON OF CHARLES HANDY AND MICHEAL PORTER Introduction In the modern age, when nature of management science is changing rapidly, ideas and work of few are helping the organizations and individuals to cope with these changes. They are the people who laid the foundation of modern management studies, and are known as management gurus. Among the few top management gurus Charles Handy and Michael Porter are the one who had the lasting influence on management thought and writing. Both are unique in their own fields in many ways. My aim is to compare and contrast the ideologies, work, and style of these two leading management gurus. Comparison & Contrast Charles Handy is an eminent management guru who has delivered insightful and humorous analysis of the management task for many years .He has developed great thinking and writing on management, arts, culture, business ethics. His writings are inspiring - philosophical, passionate, lively, enlightening Refreshing, thought-provoking, challenging and interesting to read. It gives inspiration, arguments and confidence to many of readers who are feeling beleaguered by the new priorities and agendas facing the arts and management sciences .Charles Handy style is informative, readily accessible, and peppered with personal anecdote and reflection. Many other management thinkers create new models based on empirical research and popularize them as their masterwork but Handy’s research is based on his personal experiences, assessment and observations. He started with his first book, Understanding Organizations (1976, revised 1991) and later in his other book GODS OF MANAGEMENT: THE CHANGING WORK OF ORGANISATIONS (1978) he used Greek gods in order to explain his view in a more simplified form, by doing this he earn a unique style of writing in management literature. In the 1980's he developed his thinking and writing skills , about modern style of living and working, which he explain in his famous book The Age Of Unreason and The Future Of Work(1989), which pioneered new ideas about the value of knowledge and self-determination. Handy's message is that we will not survive unless we respond to the radical way in which the world is changing. Handy was one of the first to identify the end of 'careers for life'. His book, jointly written with John Constable, The Making Of Managers in 1988, criticized the current management style adopted by managers, and advocated radical improvements to, UK management standards, which gave rise to the Management Charter Initiative (which eventually choked on its own bureaucracy). In the 1990's he focused increasingly on ethical and philosophical issues for business and society, as reflected in his collection of observations, like in his article Waiting For The