Usability of a Principles of Marketing Course in the Field of Essay

Usability of a Principles of Marketing Course in the Field of Information Technology Project Management - Essay Example Understanding the relationship between the two fields therefore involves analysis of their scopes for convergence. The scope of information technology involves application of technology in preparation and management of information for timely and efficient communication to users of such information. Such a scope involves analysis of business systems, designs, and development of solutions for communication initiatives. Information technology also involves preparation of schedules and task lists, databases, reports and evaluations (Churchill and Lacobucci, 2009). The scope of a principle of marketing course therefore offers information for applicability of information technology. It for instance involves surveys and analysis of strategies such as price, distribution, promotional concepts, and consumers’ response to marketing initiatives. All these aspects are measurable in numeric data that requires information technology for efficient recording, analysis and communication (Churchill and Lacobucci, 2009). As a result, a principle of marketing course is applicable in the field of information technology because the scope of marketing deals in data that is handled and managed by information technology